Notebook

Not every toy belongs tucked away in a toy box. Some deserve pride of place on a shelf, a desk, a bedside table or a bookcase, bringing warmth, character and...

Have you noticed that toy shops (and perhaps your friends’ shelves, your colleagues’ desks or even your own home) are filling up with toys? And this isn’t about the contents...

Children love pretending to be grown-ups. One moment they’re cooking dinner in a toy kitchen, the next they’re digging up wooden carrots in a toy garden or packing for a...

Children can turn almost anything into a story. A handful of wooden vegetables transforms into dinner for an imaginary family feast. A watering can can be a gardening tool or...

Have you ever watched your child play make-believe games of families, schools, firefighters or hairdressers? These are all examples of role play – and it’s a whole lot of fun!...

Choosing birthday gifts for babies and toddlers can feel surprisingly difficult, especially when it’s so tempting to choose those flashing, noisy toys with instant ‘wow!’ factor. But so often, toys...

Little ones’ first, second and third birthdays are special times for parents and grandparents, and finding the perfect gift is an important part of the celebrations. When choosing gifts for...

Milestone occasions like first birthdays, christenings and early childhood celebrations often feel different from ordinary gift-giving moments. These are the occasions where grandparents, godparents and close family friends want to...

As children grow from toddler to preschool age, the way they play changes quickly. Toys that once supported simple exploration begin to take on new roles, becoming part of imaginative...

Choosing toys that last isn’t just about buying the “right” toy. It’s about selecting ones that adapt as your child grows. From early sensory play in babyhood to imaginative storytelling...

Welcoming a new baby or navigating life with a growing family often leads to a change in how we think about toys. You used to focus on what looked fun;...

There’s something about Easter that just feels hopeful. The clocks have sprung forward, daffodils are out, lambs are in the fields, and the children are off school with two glorious...