Our Story
For Growing Minds
At Tender Leaf Toys, we believe in creating a world of timeless play through thoughtful design, skilled craftsmanship, and a deep respect for the planet. Each of our wooden toys begins with reclaimed timber, shaped by experienced hands into beautiful, enduring pieces that inspire imagination and joy. Our stylish and contemporary designs bring charm and originality to every creation, ensuring that each toy not only delights little hands but also nurtures confidence, creativity, and authentic self-expression. With sustainability and playfulness at our heart, we’re proud to offer toys made to last — crafted with care, loved for a lifetime.
Start with a sketch
Our products are all dreamt up by our lovely designer Danielle, and then brought to life by our good friends at the factory, who are like family to us. Each part of the Tender Leaf cog is as important as the next, and we love working together to achieve our legacy.
Tested, tested, tested
We know they are fun to play with, but we have to be sure they are completely safe and durable. All our toys meet the safety standard EN71, ASTM F963 and AS/NZS ISO.
Heart and home
Creating toys with longevity is what we do best. We work hard to maintain a strong brand identity and together we strive to be the best we can be.
Every year, we spend around two months working alongside our wonderful suppliers Mentari International in Indonesia, makers of all Tender Leaf Toys. Their family-run factory operates with high standards of training, wellbeing and respect and provides dependable employment for hundreds of local villagers. During our visits we work together, eat together and make gorgeous toys together.
Toys for this generation, trees for the next
We are deeply committed to protecting Indonesia’s natural resources and only work with reclaimed rubberwood, a by-product of the latex industry. In addition, for every reclaimed tree it uses, we plant a new one, driving ahead the cycle of regeneration. We have been awarded the ICTI Ethical Toy Program seal of approval for our ethical and sustainable supply chain. Every step of the production process from raw timber to the finished product happens under one roof, thereby increasing efficiency, minimizing waste, and decreasing their carbon footprint.
Handmade means a lot
From raw wood to the finished product, every single stage of production happens in the same family-run factory. Once each toy has been hand-painted, assembled and checked, it is wrapped in paper and packaged in recycled cardboard.
We care a lot about being as sustainable to our lovely planet as we can be, and we are close to eliminating single-use plastic in all our packaging.
